How to Use Facebook Marketing for Your Business in Zambia
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
Whether you’re a big corporation or a small local business in Zambia, Facebook Marketing is a powerful marketing tool that you cannot ignore – it’s a great way to keep customers informed, develop brand identity, and broaden your reach.
Making the Most of Your Facebook Business Page
A Facebook page is a great free marketing tool for your business in Zambia. Your business Facebook page lets businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.
Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.
Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy.
In addition to hilarious videos of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.