Icono Global Digital Marketing can provide an effective, accountable and cost effective way of promoting your travel and hospitality business. Icono Global's Digital marketing solutions for Travel & Hospitality in Zambia comprise of online marketing, including developing and implementing a travel website with online booking service. Digital Marketing Solutions There are a range of Icono Global digital marketing solutions that tourism businesses can use to grow: Social media can be particularly useful for tourism businesses who can share images of experiences and landscapes. Networks such as Facebook, Instagram and Snapchat are ideal for this. It is important to develop a strategy for using social media to connect with your audience.