Expanding Business ads for brands in Zambia More people are sharing photos, videos and text in across Facebook than ever before. In fact, 68{52d347b936d436f4bfad6bd6911a3e654416ae4607907c103de3b64cddff1320} of people that use Facebook's family of apps say they use Facebook at least three times a day, and 63{52d347b936d436f4bfad6bd6911a3e654416ae4607907c103de3b64cddff1320} plan to use Facebook more in the future. Since the launch of Instagram Stories ads, social media advertisers such as Icono Global have also embraced the format and are creating engaging ads for brands in Zambia that drive business results. We're excited to bring Facebook Stories ads to brands in Zambia and help them meet more customers. More people are seeing Facebook adverts daily!! Facebook
Marketing is necessary to ensure that a start-up takes off and grows sustainably. However, in its traditional form- involving agencies- it is often cash intensive, presenting a major hurdle for businesses with low resources. Zambian start-ups have found found a way around the hurdle– and considerable marketing success for some - and are today building credible brands through inexpensive social media channels such as Facebook and Instagram through Icono Global social media marketing. Small and medium enterprises (SMEs) from stores, auto dealers and clothes sellers to restaurant and night clubs say the platforms offer them better chances of making sales after communicating with their potential
