How to Grow your Business in Zambia During Covid-19
COVID-19 has upset economic forecasts and forced many companies worldwide to rethink their business strategy plan for the future. Finding success as a business in Zambia, during this unprecedented time has been a painful process for many companies. Although the pandemic has brought new hurdles to businesses across the globe, it has also created loads of opportunities for retailers. A change in consumer behavior means more Zambian customers are turning to online marketplaces for their shopping, which has redefined the position of ecommerce and online businesses in the retail sector. But this positive trend isn’t an assurance for future success. You need to develop a plan that intends the growth of your ecommerce business, in a post-pandemic context and we at Icono Global, are here to help.
Here is what we will do for your business:
1. Revise Your Current Marketing Strategy
Our digital marketing team will assess your current messaging process to establish whether you’re relaying the right message and positioning your business in the right way to succeed after the pandemic. This step will help you identify and get rid of marketing materials that don’t resonate with the current economic and social situation. We will recommend email marketing, social media marketing and management and engaging online marketing campaigns suited to your business model and designed to grow your customers in Zambia.
We will adjust your brand’s messaging to be in line with the unique needs and demands of your customers. Your message should show to both existing and potential customers the value they’ll get from buying your products or services. We will offer appropriate, concise, and meaningful communication. We will guide you through the process of addressing the COVID-19 impacts, and the steps that you’re taking to bounce back big time. If you’re thinking about marketing your products to overseas consumers, we can recommend entering a strategic partnership with a professional globalization partner. Optimizing your Global PEO strategy will always benefit your business’s revenues and will help you smoothly navigate your workforce abroad right after the pandemic.
2. Provide Unparalleled Digital Customer Experience
In a rapidly expanding ecommerce landscape where many sellers are providing the same products and services, offering better digital customer experience can set your business apart from your competitors. Some of the things that can help you deliver unrivaled digital customer experience include a smart and user-friendly interface, excellent support, efficient payment options, and the right technology infrastructure.
Poor networks and lack of strong data protection measures can easily damage an otherwise well-built customer experience. Websites and payment portals with poor loading speeds will drive customers away. Consumers will also avoid companies that are vulnerable to hacking and security breaches. So laying a solid foundational infrastructure for your ecommerce business can help it grow in leaps and bounds in the future. Contact us today about our website design, blog and e-commerce packages and priicing.
3. Optimize Your Website and Incorporate Live Chat
We will ensure your website is as responsive as possible and accessible on a wide array of devices. We will enhance your website’s speed and ensure it’s extremely easy to use no matter the device the user is using to view it. Around 78 percent of customers in Zambia use mobile devices to search for product information and to shop. On top of that, 47 percent of digital shoppers prefer a site with a load speed of below two seconds. We ensure you avoid driving customers to competitors by creating a highly responsive and user-friendly site.
When a consumer is gathering product information while shopping, they expect answers to their questions right away. If they can’t get a quick response, they’re likely to move on to another online store. Live chat is almost equivalent to in-store customer service due to its ability to bring the advantages of human interactions. It adds a human touch to digital shopping. Most importantly, it can be done remotely.
Contact Icono Global today about integrating your WordPress website with Live Chat . We will have your live chat facility up and running within 24hrs.