Icono Global Digital Marketing can provide an effective, accountable and cost effective way of promoting your travel and hospitality business. Icono Global’s Digital marketing solutions  for Travel & Hospitality in Zambia comprise of  online marketing, including developing and implementing a travel website with online booking service.

Digital Marketing Solutions

There are a range of Icono Global digital marketing solutions that tourism businesses can use to grow:

• Social media can be particularly useful for tourism businesses who can share images of experiences and landscapes. Networks such as Facebook, Instagram and Snapchat are ideal for this. It is important to develop a strategy for using social media to connect with your audience.
• Tourism businesses often have some form of booking system through which they capture customer details. This information can be used to develop a Customer Relationship Management (CRM) database. CRM can help you learn more about your customers’ needs, trends and preferences.
• Email marketing can be used to inform your customers about new services and special offers. It can help to drive repeat custom.
• Creating a website for your business is important part of your digital marketing strategy. Using search engine optimisation (SEO) can drive visitors to your site, where they can book using your own booking engine.

It is important to take a strategic approach to digital marketing and use the channels that work best for your business. Contact us today at sales@iconoglobal.com to discuss how we can grow your brand visibility and attract customers.