Facebook Advertising for Small Businesses in Zambia
With over 1.5 million active users in Zambia, and the ability to inexpensively target your customers based on thousands of variables like location, age, income level, interests, marital status, and more, Facebook advertising can drive significant sales for any type of business in Zambia.
Most small businesses fail at Facebook advertising, however, because they find it too complex, or are not executing on the right strategy. Want to learn more about how to advertise your business on Facebook? Contact us to effectively create and manage your Facebook ads.
How Facebook Advertising Works
When someone logs onto Facebook and views their news feed, they will see sponsored posts between their posts and shares from their Facebook friends. These ads blend in pretty seamlessly, with the only tell that it’s an ad being the word “sponsored.” When viewing Facebook on a non-mobile device, there will also be a column on the right hand side of the page with additional ads.
Facebook advertising differs from other types of online and traditional advertising because you can hyper-target the audience that sees your ad. When setup correctly, you can show your ads only to people who closely match your ideal customer. This means you don’t waste money showing ads to people that you already know don’t have an interest in your business.
Contact us to find out how we can start advertising your business on Facebook.