COVID-19 has upset economic forecasts and forced many companies worldwide to rethink their business strategy plan for the future. Finding success as a business in Zambia, during this unprecedented time has been a painful process for many companies. Although the pandemic has brought new hurdles to businesses across the globe, it has also created loads of opportunities for retailers. A change in consumer behavior means more Zambian customers are turning to online marketplaces for their shopping, which has redefined the position of ecommerce and online businesses in the retail sector. But this positive trend isn’t an assurance for future success. You need to