Marketing is necessary to ensure that a start-up takes off and grows sustainably. However, in its traditional form- involving agencies- it is often cash intensive, presenting a major hurdle for businesses with low resources. Zambian start-ups have found found a way around the hurdle– and considerable marketing success for some - and are today building credible brands through inexpensive social media channels such as Facebook and Instagram through Icono Global social media marketing. Small and medium enterprises (SMEs) from stores, auto dealers and clothes sellers to restaurant and night clubs say the platforms offer them better chances of making sales after communicating with their potential
Why should YOU think about social media marketing? Well, it starts with you as a brand. Social media is an opportunity for you to build your personal brand in Zambia, and grow your authority on your subject. Your business social media profiles are the first thing to show up in a Google search for your name. These are the best places to start with establishing you as a brand. Twitter is a great place to weigh in with your opinions. LinkedIn is the best place to detail your professional experience and showcase your expertise. Facebook allows you to keep in touch, and share your views. Instagram provides a
